A visual language for the fight against the far-right
Since 2025, we are supporting Bundesverband Mobile Beratung e.V. (BMB), the federal association of mobile counseling teams against right-wing extremism in Germany, in various design projects. We overhauled their corporate design, developed various social media templates and designed, layouted and typeset various publications.
Made for Bundesverband Mobile Beratung e.V.
We have been working on various projects for the Bundesverband Mobile Beratung e.V. (BMB) since spring 2025.
At the beginning, the corporate design was evaluated and supplemented with an expanded color concept and secondary design elements. The logo and existing primary colors were not changed. The result is a color palette that remains politically neutral while offering numerous high-contrast combination options. A corporate design pattern serves as a recurring design element that can be used to effectively present the diverse BMB products within the visual brand. A comprehensive icon set also offers the client the opportunity to enhance its products in a neutral, modern, and cost-efficient way.
The innovations in the corporate design were documented in a mini style guide, which now serves as a design guide and a growing digital reference work.
In line with the updated corporate design, various social media templates were designed and implemented in the “Canva” tool so that the client can use them flexibly on their own.
The changes to the corporate design were documented in a mini style guide, which now serves as a design guideline and growing digital reference work.
In line with the updated corporate design, various social media templates were designed and implemented in the Canva tool so that the client can use them flexibly on their own.
We were responsible for the design, layout, and typesetting of the publication “Engagiert & demokratisch bleiben” (Remaining Committed & Democratic). The 68-page handbook deals with the danger posed by the far-right AfD party, provides background information, and, above all, offers numerous recommendations for action based on the practical experience of its local advisors. The layout created is intended to serve as a basis for subsequent publications, ensuring that BMB's signature style is recognizable across the various publications.
