A visual language for the fight against the far-right
Since 2025 we support the BMB in various design projects. The Bundesverband Mobile Beratung is the federal association of mobile counseling teams against right-wing extremism in Germany. We overhauled their corporate design, developed social media templates and designed various publications.
Made for Bundesverband Mobile Beratung e.V.
After an assessment of the corporate design, we determined the elements we were to focus on: colors, icons, patterns, layout principles and outreach templates for Canva.
The existing logo and primary colors were not changed. The additions result in a color palette that remains politically neutral while offering numerous high-contrast combination options. The new graphical pattern wants to communicate openness, discourse, inclusion and exchange. It serves as a recurring design element for covers, backgrounds and areas, for online or print products. A large, comprehensive icon library was chosen and offers the client the opportunity to enhance its products in a quick, meaningful and cost-efficient way.
These new basics were poured into the online graphical software Canva to create ready-to-use templates for social media communication that the client can use independently and with flexibility.
The updates in the corporate design were documented in a mini style guide, which now serves not only as a design guide but also as a constantly growing digital reference of BMB’s work.
Their most recent publication »Engagiert & demokratisch bleiben«, a 68-page handbook that deals with the danger posed by the far-right AfD party. It provides background information and offers numerous reccommendations for action, based on the practical experience of its local advisors. The layout is created with the intention to serve as a basis for subsequent publications, ensuring that BMB’s signature style is recognizable across various products.
